Adri Atelier
For this project, I developed a fully immersive pop-up campaign for my conceptual footwear brand, Adri Atelier, centered around the launch of a sculptural ruffled platform loafer.
Shoe Design
Project Overview
Industry: Shoe Design, Concept Proposal
Timeline: 2 weeks(2025)
My Role: Creative Director
For this project, I developed a fully immersive pop-up campaign for my conceptual footwear brand, Adri Atelier, centered around the launch of a sculptural ruffled platform loafer. I aimed to merge footwear design, experiential branding, and visual storytelling into a cohesive world that explored femininity, escapism, and playful luxury through product design, spatial design, creative direction, and campaign development.
Activation
